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Advisor, Talent Acquisition Marketing (temporary – maternity leave)
Advisor, Talent Acquisition Marketing (temporary – maternity leave)
People & Culture, Corporate Services
You are an experienced marketer and content strategist who is passionate about employer branding, has a way with words, visuals, and creative thinking! Your talents come from your ability to ask the questions, process the answers, and communicate your ideas to your clients – while meeting client objectives and developing client brand through connecting content and strategy. You’re seeking a role with a little extra impact, strong relationships, and a supportive (and fun!) group of colleagues.
Working in collaboration with the BC Cancer talent acquisition team, the Advisor plays a key role in supporting recruitment campaigns in tandem with British Columbia’s 10-year Cancer Action Plan. The team is currently developing strategies and materials for both national and international recruitment of cancer care specialists, including radiation therapists, physicians, nurses, and other health and admin professionals. With innovative hiring activities in full swing, this is an exciting time to join our award-winning marketing team, and support a fully integrated marketing program that will benefit people across B.C.
BC Cancer is part of the Provincial Health Services Authority, and is committed to reducing the incidence of cancer, reducing the mortality from cancer and improving the quality of life of those living with cancer. It provides a comprehensive cancer control program for the people of British Columbia by working with community partners to deliver a range of oncology services, including prevention, early detection, diagnosis and treatment, research, education, supportive care, rehabilitation and palliative care.
What you’ll do
As part of a growing Talent Acquisition Marketing Services team, the Advisor, Talent Acquisition Marketing reports to the Manager, Employer Brand & Talent Acquisition Marketing, and develops and recommends marketing plans and strategies designed to meet strategic goals and improve recruitment services and practices, that maximize the BC Cancer brand and promotes the organization, as a program within the Provincial Health Services Authority (PHSA) as one of B.C.’s top employers.
Key tasks will include advising Talent Acquisition (TA) team members who support BC Cancer, and providing marketing guidelines in situations requiring interpretation and/or providing additional information to assist in reaching the desired audience and making/processing related decisions. You will support brand and marketing project management to create an inspiring and engaging BC Cancer and PHSA employer brand. Accountabilities for this role include:
- Leads and drives talent acquisition campaigns designed to drive awareness and attraction of talent on a large and high volume scale; analyzes and interprets results to provide insights.
- Leverages online technology and branded storytelling; in collaboration with the TA Marketing team, drives overall digital marketing strategy; creates strategy for social media/digital marketing campaigns, aligned with Talent Acquisition objectives.
- Ensures high functioning and impactful internal and external careers website content. Aligns with corporate and program sites; ensures best practices across all campaigns and UX.
- Builds and ensures consistent systems to support data tracking and analysis of digital metrics, demographics, conversion, and engagement in line with talent acquisition strategies.
- In collaboration with the Lead, directs production strategy for marketing digital and traditional material, including video production and photography and working with related vendors delivery
- Provides leadership, guidance and supervision to TA Marketing Coordinators using effective leadership techniques; and provides marketing training and orientation to team members.
- Manages vendor working relationships with external vendors (e.g., creative services) and stakeholders to enhance PHSA TA Marketing program development and implementation.
- Participates in the development of campaign budgets, produces recommendations, monitors expenses, reports on variances, and recommends and implements remedial action.
What you bring
- Bachelor’s Degree in Marketing, Communications, Human Resources or related field, or an equivalent level of education, training, and experience
- 5+ years’ of experience in creating and driving integrated marketing campaigns.
- Strong communicator (oral and written) with ability to build collaborative and trusting relationships with colleagues across the organization.
- Perform audits; lead and engage stakeholders in digital, brand and creative projects and initiatives.
- Knowledge and proficiency in current online technologies, SEO, social media platforms, digital marketing, digital advertising, and reporting analytics.
- Establish and monitor benchmarks that measure and maximize the impact of marketing campaigns.
- Design and layout experience with Adobe Creative Suite is an asset.
- Experience with project management software tools are an asset, e.g., MS Teams, SmartSheet.
- Commitment to upholding the shared responsibility of creating lasting and meaningful reconciliation in Canada as per TRC (2015) and BC's Declaration on the Rights of Indigenous Peoples Act (2019).
- As a strong asset for consideration, we are looking for our successful candidate to have: Knowledge of social, economic, political and historical realities of settler colonialism on Indigenous Peoples and familiarity with addressing Indigenous-specific anti-racism, anti-racism and Indigenous Cultural Safety and foundational documents and legislative commitments (The Declaration Act, the Declaration Action Plan, TRC, IPS, Remembering Keegan, etc.).
What we bring
Every PHSA employee enables the best possible patient care for our patients and their families. Whether you are providing direct care, conducting research, or making it possible for others to do their work, you impact the lives of British Columbians today and in the future. That’s why we’re focused on your care too – offering health, wellness, development programs to support you – at work and at home.
- Join one of BC’s largest employers with province-wide programs, services and operations – offering vast opportunities for growth and development.
- Access to professional development opportunities through our in-house training programs, including +2,000 courses, such as our San’yas Indigenous Cultural Safety Training course, or Core Linx for Leadership roles.
- Enjoy a comprehensive benefits package, including municipal pension plan, and psychological health & safety programs and holistic wellness resources.
- Annual statutory holidays (13) with generous vacation entitlement and accruement.
- PHSA is a remote work friendly employer, welcoming flexible work options to support our people (eligibility may vary, depending on position).
- Perks include access to fitness classes and discounts to 350 BC-wide recreational programs, travel, technology, car and bike sharing, and more.
Job Type: Full-time, Temporary (15 months, with possibility of extension)
Salary Range: $72,445 - $104,139 /year. The starting salary for this position would be determined with consideration of the successful candidate’s relevant education and experience, and would be in alignment with the provincial compensation reference plan. Salary will be prorated accordingly for part time roles.
Location: 1333 W. Broadway, Vancouver BC / hybrid
Closing date: Applications accepted until position is filled
Hours of Work: 0900-1700h (flexible) (Monday to Friday)
Requisition # 152317E
As per the current Public Health Order, full vaccination against COVID-19 is a condition of employment with PHSA as of October 26, 2021.
What we do
The Provincial Health Services Authority (PHSA) plans, manages and evaluates specialized health services with the BC health authorities to provide equitable and cost-effective health care for people throughout the province. Our values reflect our commitment to excellence and include: Respect people – Be compassionate – Dare to innovate – Cultivate partnerships – Serve with purpose.
Learn more about PHSA and our programs: jobs.phsa.ca/programs-and-services
PHSA is committed to employment equity, encouraging all qualified individuals to apply. We recognize that our ability to provide the best care for our diverse patient populations relies on a rich diversity of skills, knowledge, background and experience, and value a safe, inclusive and welcoming environment.
Reconciliation is an ongoing process and a shared responsibility for all of us. The BC Government unanimous passing of the Declaration on the Rights of Indigenous Peoples Act was a significant step forward in this journey—one that all health authorities are expected to support as we work in cooperation with Indigenous Peoples to establish a clear and sustainable path to meaningful and lasting reconciliation. True reconciliation will take time and ongoing commitment to work with Indigenous Peoples as we move toward self-determination. Guiding these efforts PHSA must uphold legislative obligations and provincial commitments found in the foundational documents such as including Truth & Reconciliation Commission’s Calls to Action (2015), In Plain Sight (2020), BC's Declaration on the Rights of Indigenous Peoples Act (2019), United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), Reclaiming Power and Place Missing and Murdered Indigenous Women & Girls Calls for Justice (2019), the Declaration Act Action Plan and Remembering Keegan: A First Nations Case Study.